Spelling mistakes and poor grammar routinely put us off buying from online shops here at M&L Towers, and it seems we’re not the only ones. Online entrepreneur Charles Duncombe says an analysis of website figures shows a single spelling mistake can cut online sales in half. (Read the full story here: http://www.bbc.co.uk/news/education-14130854)
That’s an astonishing figure. It can easily be the difference between scraping by and being successful, or even between continuing to trade and having to shut up shop.
And it’s not just online that appearances matter.
Too often businesses invest time and money in everything but the quality of the writing. ‘Jenny’s a graduate, let her do it,’ is not an unusual decision. And yet, as we can see here, the quality of the writing - whether on your website, in your brochure or in a sales letter - can cost you customers and cost you money. Unless you can be one hundred per cent confident your staff can write to a high standard, skimping on professional help is a false economy.
That’s an astonishing figure. It can easily be the difference between scraping by and being successful, or even between continuing to trade and having to shut up shop.
And it’s not just online that appearances matter.
Too often businesses invest time and money in everything but the quality of the writing. ‘Jenny’s a graduate, let her do it,’ is not an unusual decision. And yet, as we can see here, the quality of the writing - whether on your website, in your brochure or in a sales letter - can cost you customers and cost you money. Unless you can be one hundred per cent confident your staff can write to a high standard, skimping on professional help is a false economy.
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